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Cock-a-doodle-doo

Cock-a-doodle-doo
We’re an indie luxury collection that merges two of life’s greatest pleasures, fashion and food, as a gateway to being equally thoughtful about what we put on and in our bodies.

Jenny Hwa, the founder and creative director, relaunched Loyale for her unrelenting love of classic design and good food. Please visit our Ideologies section for the full story.

While we won’t be following traditional fashion collection cycles with Loyale 2.0, we will be celebrating seasons with triannual themes. We’re kicking off our relaunch with, Flock Wisely, which will explore domesticated fowl and the eggs they produce. Our focus will be on free range, organic and heritage chickens, turkeys, ducks, quails, pheasants, geese, squabs and guinea hens. We’ll be curating our website, journal and e-newsletters with photo essays, how-tos, recipes, art, book excerpts, farmers, writers, artisans and purveyors related to this theme. Our 501c3 collaborators for Flock Wisely are The Livestock Conservancy and Farm Sanctuary. While we select our partners, we invite you to choose which non-profit your donation will go to; you’ll simply use the drop down menu on the shopping pages to make your selection. Loyale will be donating $2 from each garment sold to the charity of your choosing and we’ll keep you informed about donation impacts via social media.

Welcome friends, new and old...we look forward to embarking on this journey with you!

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