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Journal

So Much Goodness

So Much Goodness

What’s been shaking this January? A whole lot of good food.

The highlight of my month was our sponsorship of the 10th Annual Good Food Awards. I knew there would be fantastic, small batch artisanal food and excellent networking at every turn, but I wasn’t prepared to walk away so moved and encouraged by the speeches and founder stories imparted during the ceremony. I intuitively lean into “overcoming” narratives and so much of what was shared dovetailed with my journey.

I believe all ethical makers exist in a world of utopia, that by following our principles we can make a difference and perhaps right the ship of overconsumption.

The fact of the matter is, everything we’re doing is risky because we live to dream and that can be a difficult reality.

We’re not trying to be millionaires, we’re attempting to do what we love with integrity. It was a very special weekend connecting with folks that feel these feelings and I have a lot of new people to look up to, who are living out their dreams on a way bigger scale than Loyale and finding the road is rising up to meet them. Huzzah!

It was difficult to choose, but my favorite products over the course of events were Goat Rock Cider Company (Sebastopol), Tsar Nicoulai Caviar (Sacramento), California Fish Sauce (SF) and JEM Organics (Bend, OR).

Then it was Lunar New Year and I think most of you know I’m half Chinese, so I got to celebrate the new year twice!

With good rest and a heavy dose of inspiration from the last few weeks, I have great hopes and a refreshed source of motivation for the year ahead. I’m busy working on new items and color ways for the collection, so stay tuned!

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Good Food Awards 2020

Good Food Awards 2020

We’re honored to be a sponsor of the Good Food Foundation’s 10th Annual Good Food Awards

Each January, the Good Food Foundation organizes an epic three-day Good Food Awards Weekend for the public and the trade to meet, celebrate, taste and buy from the nearly 200 Winners: the exceptional food crafters who top the charts in a blind tasting and meet the environmental and social responsibility standards of the Good Food Awards. Over 2,000 entries from all 50 states are submitted each year.

The Good Food Foundation exists to celebrate, connect, empower and leverage the passionate and engaged, yet often overlooked, players in the food system who are driving towards tasty, authentic and responsible food in order to humanize and reform our American food culture.

Through five key programs – the Good Food Awards, Guild, Merchants Alliance, Mercantile and Fund – they build widespread support for the growers, ranchers, makers and merchants stubbornly swimming upstream to create and share the kind of food we all want to eat: tasty, authentic and responsible.

There are still tickets available to the Marketplace, taking place this Sunday from 9am to 2pm. You’ll get the opportunity to meet this year's award-winning makers at their showcase for the food-loving public. Held alongside the Fort Mason Center Farmers' Market, the Marketplace is the first opportunity for the public to sample and purchase from the 2020 Good Food Awards Winners. 

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Ferry Building Pop-Up - Saturday!

Ferry Building Pop-Up - Saturday!

We're looking forward to setting up shop at the Farmers Market this Saturday from 8am to 2pm! Pay us a visit, and enjoy some sun and culinary treats...we'll be hanging with 100 other vendors at CUESA's largest market surrounding the Ferry Building!

CUESA's Ferry Plaza Farmers Market Pop-Up
Saturday, December 14th
8am to 2pm
Along the Embarcadero at the foot of Market Street, San Francisco

In addition to Loyale's wares (get your hands on the very last bit of inventory of our NYT's featured linens!), there will be a wide variety of produce, food craft products, and breakfast and lunch options, plus free education programs throughout the day.

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12/7 Pop-Up Moved to 12/14

12/7 Pop-Up Moved to 12/14

We're so excited to be a part of CUESA's Farmers Market at the Ferry Building, but the weather is looking very rough tomorrow, so we've pushed it to December 14th. We hope if you have some last minute shopping to do, you'll come say hey!

CUESA's Ferry Plaza Farmers Market Pop-Up
Saturday, December 14th
8am to 2pm
Ferry Building | Along the Embarcadero at the foot of Market Street, San Francisco
We're popping up with 100 vendors at CUESA's largest market surrounding the Ferry Building! Come shop Loyale's wares for 25% off, as well as a wide variety of produce, food craft products, and breakfast and lunch options, plus there will be free education programs throughout the day.

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This Saturday! 38Makers

This Saturday! 38Makers

Can you imagine a Pinterest board of hand-picked goods from makers in your city brought to life? SFMade and Pinterest have once again joined forces to curate the 6th Annual 38Makers shopping event featuring 38 makers who manufacture their products and designs in San Francisco.

We'll be offering a festive array of our products for 25% off! Other vendors include Aplat, The Foggy Dog, Siamese Social Club, Roots & Blooms, McVicker Pickles and METTA Good.

Saturday, November 9th
11am to 4pm
Pinterest HQ | 651 Brannan Street, San Francisco

Now is the time to get a jump on holiday shopping, so we hope to see you there! Word on the street, people line up and there is a long cue by opening time, so think about getting there a bit early...

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Miracle Plum Pop-Up

Miracle Plum Pop-Up

It's no secret we're in love with Miracle Plum in Santa Rosa...it's a charming, homey shop that embraces local makers and purveyors of all kinds. Plus, they host the quarterly cookbook club we adore...

Well, we're stoked to be collaborating with MP for a pop-up with Etta + Billie, Cute Coffee and Quail and Condor on October 26th from 11am to 3pm.

We'll be offering a festive array of our ethical kitchen essentials for 25% off and we encourage you to make a day trip out of it! There's fun for the whole family with the Charles M. Schulz MuseumLuther Burbank Home & Gardens and the Santa Rosa Original Certified Farmers Market, which is open on Saturdays from 8:30am to 1pm.

Bonus! We're hosting an Instagram giveaway with Etta + Billie running today starting at 11am and through tomorrow, scooch over to our account to enter!

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Head West Marketplace

Head West Marketplace

Delicious adult beverages, shopping and epic views of San Francisco - what could be more fun on a Saturday!

We'll be popping up with a fantastic array of artisans and makers on October 19th for the Head West Marketplace at Hangar 1 Vodka Distillery in Alameda.

We'll be offering a festive array of our products for 25% off! Other vendors include Common Shade, EIGHT + SAND, Tumbleweed Tienda, Revive Kombucha and Dirty Mermaid Beauty. 

Now is the time to get a jump on holiday shopping, plus this neighborhood has a lot to offer...

Hangar 1 Vodka
As its name suggests, this Alameda native pays homage to the city's history as a naval hub with aviation-themed details, a model propeller plane, and light streaming through the OG hangar windows. The distillery has grabbed headlines recently with its limited-edition Fog Point vodka made with Karl the Fog himself, but its recently revamped tasting room and visitors' center is the real draw. Discover all that goes into distilling your favorite spirits during a guided tour of the 60,000-square-foot facility, then head to the vintage-inspired, foliage-filled tasting room to sample six vodkas, including the popular Buddha's Hand Citron. // 2505 Monarch St.

Rock Wall Wine Company
Father-daughter duo Kent and Shauna Rosenblum are heavy hitters in the Bay Area winemaking scene, with Shauna having grown up at Rosenblum Cellars, the winery Kent ran until 2008. Today, the two operate Rock Wall in a converted hangar with Shauna as head winemaker. Stop in for samples in the tasting room or a glass on the back deck where views stretch across the Bay to SF. // 2301 Monarch St.

Scolari's at the Point
Adjacent to Rock Wall Winery at the Alameda Naval Air Station—and a roving Airstream food truck. Order fried chicken (choose white or dark meat) with Nashville hot sauce, pork belly collard greens, and biscuits. // 2301 Monarch St.

Faction Brewing
"Come for the beer, stay for the view." This repurposed airplane hangar's slogan rings true, with 20-plus original brews and a spacious front patio where crowds often spill out for the stellar vista of San Francisco's skyline. Wacky murals dominate the interior, and the tasting room stays busy serving pints and flights—locals love the island-exclusive A-Town pale ale. // 2501 Monarch St.

St. George Spirits
Long before Monarch Street was christened Spirits Alley, St. George stood alone as the sole liquor producer at Alameda Point—the distillery has been crafting whiskey, gin, brandy, and the like in Alameda since 2004. Tour the sprawling industrial space to get a behind-the-scenes look at the old-timey copper pot stills, or book time at the tasting room to sample six St. George classics, such as the California citrus vodka and absinthe verde. // 2601 Monarch St.

Building 43 Winery
Husband-and-wife team Tod Hickman and Meredith Coghlan craft their wine varietals using California-grown grapes. Go for $10 tastings, karaoke nights, and live music at the dog-friendly urban winery. // 2440 Monarch St.

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OB Music & Art Fest

OB Music & Art Fest

This Saturday we're setting up shop at San Francisco’s Ocean Beach Village (Noriega Street, 45th-47th Avenues) for the 10th Annual Ocean Beach Music & Art Festival!

We'll have a booth next to 45th Avenue and Da Poke Man from 11am to 5pm. 

We'll be offering a festive array of our products for 25% off! Other vendors include Andytown Coffee, Surf Rider, Lady Alamo, Green Apple Books, Tunnel Records and Devil's Teeth Baking Company. This will be a great time to get a jump on holiday gift shopping!

There will also be ten bands on two stages...see the full lineup here.

This free event is sponsored by The Outer Noriega Merchants Association and all the pop-up vendors. In addition to shopping and fantastic live music, there will be a beer garden, bounce house, pumpkin patch and more - AKA this is a kid friendly event!

Hope to see you there...

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This Sunday! SFMade Week

This Sunday! SFMade Week

Join us to celebrate SF manufacturing! Sip delicious microbrews, take a brewery tour, shop small and learn about how unique businesses are making it in San Francisco.

SFMade Week Pop-Up
Sunday, October 6th
2 to 6pm
Barebottle Brewing Co. | 1525 Cortland Avenue, San Francisco

We'll be offering a festive array of our products for 25% off! Other vendors include Volcano Kimchi, Salty Sweet, The Woof Warehouse, Denim Unspun and San Franspycho.

What is SFMade Week? It's a celebration of local manufacturers, their products and their people, SFMade Week is back for its eighth year!

The festivities run October 4th through 11th, and feature factory tours, workshops and pop-up shopping events. SFMade Week also coincides with MFG Day, a US-wide celebration of modern manufacturing meant to inspire the next generation of manufacturers.

Beyond the brand, SFMade is a nonprofit economic development organization that helps manufacturers to start, grow and stay in San Francisco, create jobs, and transform our city.

Check out the full week’s calendar and sign up for events!

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Tomorrow! SH Farmer's Market

Tomorrow! SH Farmer's Market

We hope you'll come and enjoy the early fall weather, fresh produce, gourmet food, beautiful hand crafted items and non-profit organizations at this family friendly weekly market in gorgeous St. Helena! 

St. Helena Farmers’ Market Pop-Up
Friday, October 4th
7:30am to 12:30pm
Crane Park | 360 Crane Avenue, St. Helena

We'll be offering a festive array of our products for 25% off, as well as a variety of sustainably made kitchen tools from Europe for $5 and up.

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