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Journal

Fresh Out of the Oven

Fresh Out of the Oven

As you know, I strive for zen vibes and expressions like ‘never judge a situation - wait for the outcome’ sound stupendous, but is a concept that is difficult to practice in the heat of the moment. When facing down a less than desirable scenario, I usually go deaf momentarily as the ‘it’s not fair’ song plays full blast in my head. My senses did a full back flip into mania when last November, UPS lost a package full of expensive dress patterns, fabric yardage and samples. As I desperately called the tracking and claims departments for weeks, it became clear they were never going to locate it and really didn’t care about my problems. Poof, the new collection was gone. Usually, I would fly into troubleshooting mode and force things to happen, but this time around I felt paralyzed. And because I didn’t know what to do, I did nothing. I think it was a combo of resignation, disappointment and fatigue, but regardless, my non-action opened up a lot of space in my normally hyper-charged mind.

As the months went by, I found myself not thinking about fashion, but the kitchen, my favorite room in any home. I thought about how much I love food and cooking, as well as all the chefs, writers, bloggers and culinary publications I admire. I mulled over how I would rather talk about recipes than what went down at the last fashion week. And so I began going through all my tear sheets and started a mood board of what my heart was telling me (see below). With a sense of calm, I stepped back and saw this undeniable instinct burning in my belly to create an ethical kitchen collection that was useful and sparked joy with all genders and age groups. I began waking up early to design and plot, the next thing I knew, I had a 4 month accelerated production calendar, serendipitous sparks were flying and very kind people were coming out of the woodwork to help me.

I’m so proud to debut Loyale’s ethical kitchen essentials...each piece is crafted with care in downtown San Francisco and is made of the very best materials. We're donating 3% of our sales to La Cocina and Kitchen Table Advisors, two commendable and inspiring non-profits. The whole collection is now online and I couldn’t be happier to share it with you all. Sometimes unexpected happenstances lead to life changing plans...I judged my lost package situation as a disaster, but it’s clear now, that experience was just what I needed to pause, explore new avenues and pivot Loyale in a direction that makes me smile.

I would like to shout out a huge thanks to Irene, Hannah, Hetal and Skyler, they are the beautiful, talented and generous women you see here and throughout our website...Happy June friends and as always, thank you for following along - this is one wild journey!

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