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  • Welcoming the new + unexpected (aka living beyond fear)
  • Post author
    Jenny Hwa
  • News

Welcoming the new + unexpected (aka living beyond fear)

Welcoming the new + unexpected (aka living beyond fear)

2017 has been about relaunching Loyale in an authentic, transparent and sustainable way. If you’ve read my New Beginnings essay, you’ll know that I’ve been attempting to examine life holistically and move away from a compartmentalized existence. Well, it’s easier said than done because I’ve certainly been taken over by business tunnel vision at different intervals throughout the year...Taking a beat to reflect on life post-launch, my husband and I began to feel a pull towards the West Coast. Since we found ourselves constantly weaseling our way back to San Francisco to spend time with my niece and nephew, as well as enjoy the epic landscape, culinary scene and vibrant culture, we began to consider if we should move there. I found myself rejecting the idea, so many thoughts were swirling - who seeks out a factory for 7 years, builds an incredible network of friends and colleagues, relaunches a company and then moves away to start over? After weeks of feeling “no” running through my veins, I began to realize all the questions, doubts and reservations were fear...it was creeping around and severely limiting my viewpoint. Once I thought about it, starting over is practically my middle name and every time I’ve opened myself up to the new and unexpected, I’ve been greatly rewarded personally and professionally. Why stop now? I had to address the negative voices telling me, “you’re getting old...it’s too challenging, inconvenient, tiring, expensive…” I decided that while I can’t know the outcome, new adventures have always offered a huge payoff of growth and discovery, as well as the opportunity to see new perspectives and build fresh intentions. The moment I said “yes” to the idea, energy and momentum drew us towards the opposite side of the country; my husband was quickly recruited by a wonderful company and I found a sensational co-working space; we had to move fast and there wasn’t time to second guess the decision...we jumped into the flow of the current that swept us to the city by the Bay.

As for Loyale, all is well! We'll continue to collaborate with our amazing factory and fulfillment team, in addition to augment relationships in the South. I’m not closing a door as much as leaving it ajar, allowing us to be open to greater possibilities. North Carolina was my home for eight years and it wasn’t easy to say so long, but I see the move as a bi-coastal opportunity to expand horizons, ideologies and connections...I’m living my truth of embracing a more expansive universe where my company, my family and I can stretch our legs. As I sit in downtown San Francisco writing this post and feel its energy running through me, I’m savoring my new reality that I don’t know what everyday will look like, who I'll meet or what I will learn. There are more questions than answers and I’m feeling like I’m exactly where I’m meant to be.

  • Post author
    Jenny Hwa
  • News

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