How do I care for my Loyale garment?
Your Loyale fine knit tee is designed to last you many years if you’re mindful. While knit tees can seem invincible, they’re more delicate than you think.
To prevent tearing and snagging while wearing, please take care to pair it with non-abrasive jewelry. Also, be sure to heed your ring prongs, pet’s paws and bag straps.
Wash your tee inside out in cold water and air-dry it on a rack or towel. Please never wash your tee in hot water, use bleach or put it in the dryer, as these create significant wear and tear over time, as well as potential shrinkage and loss of vivid colors. If you happen to have a mesh lingerie laundry bag, we encourage you to wash your Loyale garments in this to add additional protection during the washing process.
If your loved one, roomie or kid does the laundry sometimes, maybe give them a heads up to these tips, so there are no unfortunate incidents.
What's the history of Loyale?
It’s a long story. Check out our Journey section to learn more about the relaunch stepping stones.
Why is the content on Loyale’s website and Journal relate to culinary arts?
Jenny Hwa, the founder and creative director, relaunched Loyale for her unrelenting love of classic design and good food. Please visit our Ideologies section for the full story.
How did Loyale determine the price points for the collection?
Our goal is to charge a fair price for a long-lasting, ethically produced garment you’ll love. There is significant outlay related to crafting each style in non-sweatshop, worker-owned North Carolina factories with the highest quality Japanese milled fabrics. Each piece we create is consciously crafted and handled with care, this takes time and manpower, and adds to production costs. Most companies are continuously leveraging shortcuts to increase profits and offer low prices, thus unethical production practices have become the norm. We’re investing more money into our products and the people who make them. It’s also important to note that we aren’t producing thousands of units like larger, commendable fashion brands, such as Everlane, American Giant and Alternative Apparel; we’re committed to crafting tees in small batches and this limits our economies of scale. Finally, while we keep our overhead as lean as possible, there are year round costs related to design development, sample making, order fulfillment, shipping, printing materials, sales platforms, insurance, communications, rent, office supplies, charity donations, legal fees and accounting expenses. We’ve done the due diligence on our value-based operation and our prices reflect this. We’re looking to follow our principles and passions by building a company that makes our customers happy and covers the cost of doing business.
Will Loyale have seasonal discount codes and host online sales?
We offer seasonal discount codes infrequently. With our focus on small batch, timeless pieces and our veto of the traditional retail season trajectory, we’re not going to offer discounts like clockwork. We are proud of the collection we’ve developed and are pleased to support thoughtful mills, factories and social enterprises. We feel we’ve priced each piece fairly and hope you will see value in what we’re offering. There may also at times be a sample sale and giveaways on social media, as well as random celebratory sales, but that will be the extent of our promotions. Our philosophy is that building our business is a marathon not a sprint and we’re seeking to connect with customers that appreciate what it takes to craft a socially conscious garment from scratch.
Does Loyale design new collections every three months?
We do not release new collections every three months. We design seasonless pieces that can be worn anytime of year; we’ve sidestepped the traditional retail season trajectory because we feel it’s stressful and wasteful. We want to move beyond the idea of making you feel like happiness comes from constantly updating your wardrobe; we feel this mentality diverts time and resources away from other enticing activities like traveling, buying good wine and eating a nice dinner out. Loyale pieces are well-made, so you shop less and the silhouettes are timeless, so they match what you already own. Moreover by offering classic designs, our goal is to be a relaxing wardrobe choice that eliminates decision fatigue. We hope this modern approach to developing an arsenal of classics relieves some of the unnecessary stress in your life.
How did Loyale determine its fabric selection?
It’s been a two year journey locating the fabric we feel merits being crafted into a high quality tee that will be a favorite staple in your wardrobe. There have been a lot of ups and downs in the organic and eco-fabric realm as of late; while we know being ecologically sound is not a trend, conscious consumerism is being squelched by fast fashion. Behemoth retailers have created a world where low prices and discounts take precedence over origin and quality. As a result, fabric mills who were renowned and committed to creating wonderful sustainable fabrics must charge extremely high prices or can’t survive. We’ve examined more than 100 fabric options from the U.S. and abroad, and held several focus groups...our current fabrics received the highest marks via anonymous voting for quality, drape, luster, wearability and hand feel. Unfortunately, most organic fabrics currently available do not offer all of these attributes and if they do, we’d have to charge 30% more per garment, which we feel is unreasonable. Moreover, we feel good about sourcing from Japan because their standards for safety and environmental impact are much more stringent and they're committed to developing the highest quality fabrics that are made to last. We continue to seek out fabric sources that meet our small batch minimums and quality standards; if we can move towards a fully sustainable fabric without being forced to create unstylish or astronomically priced designs, you’ll be the first to know and can celebrate with us! Looking at the bright side, we’re proud to support worker-owned production facilities in North Carolina and are pleased to donate a portion of sales to charities who are fighting the good fight.
What if the item I want is sold out?
Please email us at firstname.lastname@example.org for more information about restocks.
Why aren’t Loyale products available at a variety of retailers or other e-commerce websites?
Our products are available exclusively through Loyale’s website and specially curated events, so we can ensure sensible price points by keeping markups to a minimum and uphold our commitment to social change by making a donation to a 501c3 with each order.
Why are there only two styles?
We feel less is more and our decision to offer two styles exclusively is based on extensive feedback from friends, family, mentors and colleagues. Our aim is to develop essential pieces that are the go-to favorites in your wardrobe. We’re focusing on the classics that mesh well with what you already own and we’ll build upon our offerings when the timing is right.
How are charities selected and when do they receive donations from Loyale?
We keep an ongoing list of worthy social enterprises who are making a difference on both a macro and micro scale. In general, we collaborate with one 501c3 that is related to our theme and one that’s working towards solving larger scale challenges, like hunger, animal abuse, food pipeline security and worker’s rights. We vet each charity on GuideStar and select groups that put the majority of their funding towards beneficial programs, not administrative overhead. Donations are made at the end of theme cycles, which typically last 4 to 5 months. If you have a charity suggestion or would like to nominate your organization, please email email@example.com with the details.
Does Loyale offer wholesale opportunities or reduced pricing for bulk orders?
At this time Loyale is not seeking wholesale accounts to sell our products. If you’re seeking a bulk-buy discount, please email us at firstname.lastname@example.org and let us know what’s on your mind.
Does Loyale create custom products?
If you’re a company or restaurant looking for holiday gifts, swag, uniforms and the like, please email us at email@example.com and let us know what you are mulling over.
Can I buy directly from Loyale’s HQ?
In person purchases, beyond special events, are not currently being offered.