How did Loyale determine the price points?
Our goal is to create long-lasting, ethically produced products you’ll love for years to come. There is significant outlay related to crafting each style in non-sweatshop, fair wage factories with the highest quality materials; we even go so far as to use ethically made trims, logo/care labels and eco-packaging. Each piece we create is consciously crafted and handled with care, this takes time and manpower, and adds to production costs.
Most companies are continuously leveraging shortcuts to increase profits and offer low prices, thus unethical production practices have become the norm. We’re investing more money into our products and the people who make them. It’s also important to note that we aren’t producing thousands of units like larger, commendable brands, such as Everlane and American Giant; we’re committed to crafting products in small batches and this limits our economies of scale.
Finally, while we keep our overhead as lean as possible, there are year round costs related to design development, sample making, order fulfillment, shipping, printing materials, sales platforms, insurance, communications, rent, office supplies, charity donations, legal fees and accounting expenses. We’ve done the due diligence on our value-based operation and our prices reflect this. We’re looking to follow our principles and passions by building a company that makes our customers happy and covers the cost of doing business.
How can I ensure my Loyale cotton tee lasts?
While knit tees can seem invincible, they’re more delicate than you think. Your Loyale fine knit tee is designed to last you many years if you’re mindful.
To prevent tearing and snagging while wearing, please take care to pair it with non-abrasive jewelry. Also, be sure to heed your ring prongs, pet’s paws and bag straps.
Wash your tee inside out in cold water and air dry it on a rack or towel. Please never wash your tee in hot water, use bleach or put it in the dryer, as these create significant wear and tear over time, as well as potential shrinkage and loss of vivid colors. If you happen to have a mesh lingerie laundry bag, we encourage you to wash your Loyale garments in this to add additional protection during the washing process. If your loved one, roomie or kid does the laundry sometimes, maybe give them a heads up to these tips, so there are no unfortunate incidents.
Does Loyale have seasonal discount codes and host online sales?
There may at times be a sample sale and giveaways on social media, as well as random celebratory sales, but that will be the extent of our promotions. With our focus on small batch, timeless, well-made pieces and our veto of the traditional retail season trajectory, we don’t offer discounts like clockwork. We’re proud of the collection we’ve developed and go out of our way to support thoughtful mills, factories and social enterprises. Our philosophy is that building our business is a marathon not a sprint and we’re seeking to connect with customers that appreciate what it takes to craft a socially conscious products from scratch and see value in what we’re offering.
How did Loyale determine its fabric selection?
There have been a lot of ups and downs in the organic and eco-fabric realm; while we know being ecologically sound is not a trend, conscious consumerism continues to be squelched by fast and low quality companies. Behemoth retailers have created a world where low prices and discounts take precedence over origin and quality. As a result, fabric mills who were renowned and committed to creating wonderful sustainable fabrics must charge extremely high prices or can’t survive. We’ve examined hundreds of fabrics from the U.S. and abroad, and our current fabrics received the highest reviews for quality, drape, color story, wearability and hand feel. Unfortunately, most organic fabrics currently available do not offer all of these attributes and if they do, we’d have to charge 25% more per product, which we feel is unreasonable. We continue to seek out fabric sources that meet our small batch minimums and quality standards; if we can move towards a fully sustainable fabric selection without being forced to create unstylish or astronomically priced designs, you’ll be the first to know and can celebrate with us! Looking at the bright side, we’re proud to support worker-owned production facilities in North Carolina and ethical factories in San Francisco while donating a portion of sales to charities.
Does Loyale create custom products?
Yes! If you’re a company, shop, farm, restaurant, etc. looking for holiday gifts, swag, uniforms and the like, please give us a shout at hello [@] loyalestudio [.] com and let us know what you all are brainstorming.
What if the item I want is sold out?
Please email us at hello [@] loyalestudio [.] com for more information about restocks.
Does Loyale offer wholesale opportunities?
We are considering partnering with wholesale accounts to sell our ethical products. If you’re interested in collaborating, please email us at hello [@] loyalestudio [.] com and tell us about your store.
How are charities selected and when do they receive donations from Loyale?
We keep an ongoing list of worthy social enterprises who are making a difference on both a macro and micro scale. In general, we collaborate with groups working towards solving larger scale challenges, like inclusivity, food pipeline security and worker’s rights. Currently, 3% of our sales are donated on a quarterly basis. If you have a charity suggestion or would like to nominate your organization, please email hello [@] loyalestudio [.] com with the details.