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Ideologies

We’re an indie luxury collection that merges two of life’s greatest pleasures, fashion and food, as a gateway to being equally thoughtful about what we put on and in our bodies.

Jenny Hwa, the founder and creative director, relaunched Loyale for her unrelenting love of classic design and good food.

There are few things that inspire joy and conversation like fashion and food. These cultural juggernauts are equally adored, but a curious disconnect with our consumption habits has emerged. While we covet locavore, handmade, artisanal fare at any cost, there seems to be considerably less conviction about where the items in our wardrobe originate and who crafted them. We rarely, if ever, buy mediocre groceries at a discount market, yet most of us have found ourselves, on many occasions, exhaustively combing through listless racks of fashions at a generic chain store or trolling e-shops in hopes of scoring a deal. Pondering this disparity, we’re setting forth to marry our passions and create a world where things we consume and wear are equally examined and supported based on origin and quality.

We’re looking to encourage a more examined, inclusive life through the objects that we chose to wear, devour and surround ourselves with on a daily basis.

Provenance (aka terroir)
Just as the environment influences the flavors of food and beverages, we believe this holds true to where and how your wearable provisions are tended and sewn. We share the background about the development and production of each style.

Quality Workmanship
Considerable care and attention to detail are taken when constructing each garment; we pride ourselves on making products that last, so you shop less. We cut and sew our garments in North Carolina at a cooperative where production is socially responsible and workers-owners take pride in their craft.

Timeless Design
It’s our philosophy that an easy to assemble wardrobe allows you to spend less time getting dressed and more time pursuing worthwhile endeavors. We design classic wardrobe staples that you’ll reach for on a daily basis, in an attempt to be a relaxing wardrobe choice that eliminates decision fatigue. We hope this approach of developing an arsenal of classics relieves some of the unnecessary stress in your life.

Superior Fabrics
Fabric is the foundation of an exceptional garment; we go to great lengths to find worthy materials because fiber quality, drape, hand feel and wearability are paramount. We collaborate with Japanese mills who invest in state-of-the-art technology and high integrity fibers to ensure the development of superior quality materials.

Always in Season
We develop seasonless collections that can be worn anytime of year; we’ve set aside the traditional four season retail trajectory because we feel it’s stressful and wasteful. We want to move beyond the idea of making you feel like happiness comes from constantly updating your wardrobe; we’d like to embolden you to dedicate more time and resources to other enticing activities like traveling, buying good wine and eating a nice dinner out.

Dedicated to these values and armed with the ambition of sparking a universally thoughtful outlook, we curate our website, journal and e-newsletters seasonally with photo essays, films, recipes, art and book excerpts featuring makers, farmers, writers, chefs, podcasters, artisans, purveyors and the like. Taking it a step further, social enterprises are spotlighted and $2 from each garment we sell is donated to local, national and global groups who are making a positive impact.