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Philosophies

Welcome! We’re an indie luxury collection that celebrates style and the culinary arts...Jenny Hwa, the founder and creative director, has an unrelenting love of classic design and good food, as such, Loyale celebrates these two passions.

There are few things that inspire joy and conversation like design and food. These cultural juggernauts are equally adored, but a curious disconnect with our consumption habits has emerged. While we covet locavore, handmade, artisanal fare at any cost, there seems to be considerably less conviction about where the items in our kitchen originate and who crafted them. We rarely, if ever, buy mediocre groceries at a discount market, yet most of us have found ourselves, on many occasions, exhaustively trolling sale racks and e-shops in hopes of scoring a deal. Pondering this disparity, we’re setting forth to encourage a more examined, inclusive life through the objects we choose to wear, devour and surround ourselves with on a daily basis. Our focuses:

Provenance (aka Terroir)
Just as the environment influences the flavors of food and beverages, we believe this holds true to where and how your wearable provisions are tended and sewn. We share the origin story about the development and production of each style.

Quality Workmanship
Considerable care and attention to detail are taken when constructing each product; we pride ourselves on making products that last, so you shop less. We cut and sew our garments in North Carolina and San Francisco, where production is socially responsible and workers take pride in their craft.

Superior Fabrics + Trims
Fabric is the foundation of an exceptional product; we go to great lengths to find worthy materials because prints, fiber quality, drape, hand feel and wearability are paramount. We collaborate with Japanese mills who invest in state-of-the-art technology and high integrity fibers to ensure the development of superior quality materials.

Giving Back
Social enterprises are spotlighted and 3% of sales are donated to local and national organizations who are making a positive impact. We collaborate with groups working towards solving challenges, such as inclusivity, food pipeline security and worker’s rights.

Curation
Let's make the world a better place with thoughtful content. We curate our website, Journal and e-news Digest with photo essays, films, recipes, art and book excerpts featuring makers, farmers, writers, chefs, podcasters, artisans, purveyors and the like.

We’re so glad you’re here...we hope you enjoy exploring the site and checking out our ethical product line!